Saving female ginkgo trees in cities
Saving Ginkgo project
Female ginkgo trees have raised complaints due to the bad smell of the fruit.
SBI Savings Bank supports ginkgo trees so that they keep providing purified air and
protect us from fine dust.
"Saving Ginkgo project" is a social contribution campaign by SBI Savings Bank to
provide new home for female ginkgo trees that are on the verge of being cut down,
despite the cost it takes to move them.
Every time a ginkgo tree is saved, purified air and nature will accumulate as interests.
This is what SBI Savings Bank thinks of as a good savings, and saving hope.
Saving hope for the world.
- SBI Savings Bank and Songpa District co-worked for the project -
Art Exhibit Installation
2018.8.5 - 2018.9.15
Installing art exhibits in which
the face of Gingko Trees is
made, to enhance people's
interest in ginkgo trees.
2018.9.15 - 2018.10.7
Holding a hug donation
event, in which citizens
sympathize with the
campaign in art exhibition
2018.10.15 - 2018.10.31
Transplanting female ginkgo
trees by the donation of
the SBI Savings Bank,
including hug donation.
“Bank saving ginkgo trees”
Ginkgo trees purify air, and bring romantic mood to the
city in autumn by turning yellow.
But the bad smell of their fruits have evoked
complaints from citizens.
As the complaints continued and the transplantation of
trees required high costs,
local governments have decided to cut them off.
"Let's help them. It should be banks that save ginkgo trees"
(In Korean, both bank and ginkgo have same pronunciation : [eunhaeng])
SBI Savings Bank came forward to help transplant ginkgo trees
that were about to be cut down, and Songpa district happily
accepted the offer.
We wanted to make campaign that announces
the purpose of the campaign and
makes people participate with public art.
We wanted to make citizens participate
in the campaign naturally
by making them enjoy public art,
such as taking photos.
To make this happen, three large EYEBALLs
with diameter of 2 meters were brought from 'Designs in Air,'
a famous British artist group.
The big and frightened eyeballs were decorated on the ginkgo trees,
which were planted on right roadside of 'Peace Gate' in Olympics Park.
The story of ginkgo trees with eyes shining at night
were introduced on SNS by local residents,
and press and media wrote stories about it.
After equipping large EYEBALLs,
In ginkgo tree-line roda, “Ginkgo Facial Roads” were created
featuring various facial expressions of 48 Ginkgo trees.
Korean installation artist Jeong Yeol and
fashion designer Rigoon gave ginkgo trees witty face expressions.
A casual place that had been passed through became a place that
gives citizens a fairy tale experience and fun.
Citizens walk along this street where various faces are displayed.
They had the chance to think about the relationship
between nature and human beings.
Beyond viewing ginkgo art exhibits,
a participatory event <SAVE A TREE WITH YOUR HUG> was promoted
in order to draw support and participation to save female ginkgo trees.
The event was held at the Olympics Park ginkgo tree-line street.
It was a social hug donation,
in which SBI Savings Bank donated 100 Korean Won per
photo uploaded on Instagram.
Photos included people hugging ginkgo trees
with art exhibits and hashtag #saving ginkgo project.
Citizens’ photos with the hashtag #saving ginkgo project
led to direct contribution to fundraising.
As a social media content,
it played a big role in spreading the campaign story
that drew 43,000 people’s support.
We’ve made cute ginkgo badges so that citizens could feel friendly
with and value them for a long time.
During the event,
we gave the badges to participants for free to thank them for
visiting campaign spot and participating in hug donation.
This badge became a popular item
after participants posted photos about it on their SNS.
With support from people participating the campaign,
40 pieces of female ginkgo trees found new home.
They were transplanted from side walk to a park near roadside
during October 15th ~ October 31st, 2018.
And the side walk were replaced by male ginkgo trees
that do not bear fruits.
Workers handled ginkgo trees with care so that trees can take
their strong roots before cold winter coming.
Respecting for life, and coexistence between human and nature is ‘Hope’.
SBI savings bank’s CSR campaign <Saving Ginkgo project> saved
the world’s cleanest interest: tomorrow’s clean air.
Watch the art exhibition promotion video
The project provides female ginkgo trees new home and
beautiful coexistence with the ginkgo trees.
A decision made for win-win and coexistence with nature
An intriguing idea, bank saving ginkgo trees
Maeil Business News
A campaign that makes people think of their childhood.
It makes them thank ginkgo trees and realize the value of life.
Huffington Post Korea
Fresh and new campaign that helps save environment
while providing people beautiful photos of themselves
Meet various facial expressions of face wrapped ginkgo tree exhibits.
#Saving Ginkgo Trees Project
You can check out many citizens who participated in
hug donation event on Instagram.